Immersive concept stores in London and New York, showcasing innovative product design and engineering
Following WilkinsonEyre’s design of Dyson’s Malmesbury Campus, the practice has also worked with Sir James Dyson in the creation of two new concept stores.
The first of which is on London’s Oxford Street and second on Fifth Avenue in New York. These are part of a growing number of Dyson Demo spaces planned for other major cities around the world.
The stores offer a unique experience which goes beyond product display, and celebrates the design, engineering and innovation of Dyson products.
Products are presented on plinths like artworks, while technical information is communicated on video walls. Customers are able to access a wide variety of information, from the initial conceptual sketches to details of the innovative technology printed onto the surrounding walls.
